Management guru Peter Drucker once said, “Because its purpose is to create a customer, the business enterprise has two — and only these two — basic functions: marketing and innovation.”
Obviously most business leaders utilize innovation as the lifeblood of their companies today, but lately marketing has been relegated to a staff-driven, cost center by many.
And that has caused waste, missed opportunities, and failure for many businesses.
Marketing is about connecting the right customers to the right product. Marketing helps sales teams, and people throughout the company, think from the outside-in about what is being offered, convey its value in customer-centric ways, and persist through barriers that can only be addressed through deep customer knowledge and insight.
Who will help me achieve this?
Raising Stakes Media will help you answer these fundamental questions:
What is your key business proposition?
What are you looking to achieve?
How are you presenting your brands, products and marketing potential?
Are you actually conveying the messages that you want to convey?
In the case of Reg A+, the marketing funnel will take potential investors through various phases and the investor will be introduced to your brand for the first time.
To ensure seamless movement down a marketing funnel, each communication must be tailored and relevant to provide value and ensure the potential investor is educated about your company so that they may understand why it deserves their interest, support and precious capital.
By showing progress toward your stated goals, you can keep prospective investors involved and interested in the company’s journey, retaining their attention.
It is also important to demonstrate thought leadership. By showing an understanding of the investment process, and making your website investor-compliant, a company can instill confidence in its prospective investors.
While a company might craft the perfect content to make the case for its Reg A+ ambitions, it will be pointless if nobody is there to see it. Marketing your Reg A+ is not simply a case of saying the right things in the right way; it is critical that you are reaching the right people, in the right place, at the right time.
This is where Raising Stakes Media comes in.
The Marketing Plan
The right investor marketing plan can make or break a raise. That’s why it’s critical to choose a partner with years of experience and everything in place for a successful program.
There is no room for guesswork. Getting the word out is the most critical factor in thesuccess of a capital raise.
We Make Reg A+ Marketing Easy.
Raising Stakes Media offers everything your business needs for Reg A+ marketing, promotions, and advertising under one umbrella.
We have everything your business needs to reach the new “Retail Audience.” This includes tens of millions of dollars designing, deploying, and testing and perfecting digital media campaigns.
The results? The largest database of market specific retail investors in the industry. Period.
Let’s Create a Huge Marketing Splash
Through our fine-tuned go-to-market strategy your story will get to the masses via:
• 1,000+ influencer network
• 100+ industry focused websites
• 50+ investment driven newsletters
• 100+ email partners with including SMS and push notifications
• The retargeting through videos, articles, podcasts and online radio/tv
Give Your Story the Maximum Reach It Deserves
You’re proud of what you’ve built, and you want everyone to know about it. And so do we.
